Fleur de Lis was inspired by its own flower to launch the Fall/Winter 2024 collection, which conveys timeless nobility and classicism. With items that promise a complete wardrobe, the new product from the Santa Catarina brand is a celebration of its identity.
Named Alma Flor de Lis, the campaign was photographed at the Ipiranga Museum, the oldest and most visited institution in the city of São Paulo, whose headquarters is a monument building that is part of the architectural complex of Parque da Independência. The star was the brand ambassador, Ticiane Pinheiro, who is the persona of the Flor de Lis woman – authentic, confident and self-assured.
Tailoring, knitwear, jackets, sequins and denim are some highlights of the collection, with many versatile pieces that complement each other. The color palette transitions between vibrant and neutral tones, ideal for a winter wardrobe that avoids the obvious. Sophistication is striking through high-quality fabrics and textures, which results in an eclectic line, from more glam pieces to more classic and timeless looks.
The collection also has a denim line, with pieces such as skirts, dresses, coats and shirts. The highlights are the jumpsuits, pants, jackets and sets
in the fabric.
