Benefit Cosmetics presents two new Precisely products to increasingly enhance the different types and styles of eyebrows. The brand focuses on launches that complement existing ones, with new usage technologies.
The two releases also cover two other subcategories for the most varied filling preferences. The new ultra-thin pencil creates lines with unparalleled precision for specific drawing details and area contouring. The light, pigmented wax sculpts the eyebrow in a unique way, with an extremely natural touch.
Precisely, My Brow Details
Created from 6 shades, ranging from blonde to darker hair, Benefit’s new pencil appears as a perfect option for those looking to fill in the most precise details. With the thinnest line on the market, just 0.8mm, the product features the technology of a mechanical pencil, with a retractable silicone tip that follows the touch of the skin. The pigmented wax creates a delicate gradient effect, thanks to its smooth glide when used. The product is smudge- and water-proof, and lasts 12 hours without sagging. The new Precisely, My Brow Detailer will be available in full size for R$175.00.
Precisely, My Brow Wax
The brand’s new wax has a light consistency, so it draws and pigments the eyebrows in a very precise way, with natural color and results. In addition to combing and keeping hair stabilized in place for at least 12 hours, its potency and pigmentation are instantaneous. Based on its blend of waxes and nourishing oils, the product does not crack or cause dirt throughout the day, being smudge and water proof. Its applicator has two types of bristles on opposite sides, with a triangular finish to provide precision. The new wax has 12 color variations, with options of light, red, brown and gray tones, in order to cover its different audiences. It will be available in full size for R$189.00.
