Gisele Bündchen is the new face of French brand Balmain. Balmain Spring 2024 focused on the joy, femininity and exuberance of the rose, which has always held such a special place in founder Pierre Balmain’s gardens and couture. The fragrant and colorful flower was displayed in multiple ways: from decorations on a single bud, three-dimensional sculptures made of different materials, or even prints full of roses with one hundred petals.
The colorful collection for this season is definitely an unabashed celebration of the power of love, beauty and joy – because today we can all use more of that in our lives. When it came time to photograph these designs, the brand chose Brazilian Rafael Pavarotti, who worked on the Fall 2023 campaign.
Gisele Bündchen with her breathtaking beauty is somehow transformed into something even more powerful when combined with her happiness and confidence.
In the campaign Gisele holds a special model for this season: the new JM Balmain bag. JM, of course, is short for Jolie Madame, the house’s legendary mid-century silhouette. These initials, when pronounced in French, sound exactly like the classic declaration of love: J’aime.
