Track&Field launches its first Teen Line with sizes from 12 to 16 years old. Taking advantage of the return to school, the brand presents pieces aimed at the teenage public with pieces designed to meet the demand for products that lie between the Kids and adult lines.
The novelty is part of the company’s strategy that increasingly seeks to be present in all stages of the consumer’s life, expanding its target audience. “Today we are an ecosystem that goes far beyond products, we connect generations around an active and healthy lifestyle due to the extreme care we take with the quality and experience of our customers”, highlights Fernando Tracanella, CEO of Track&Field.
“The well-being of our customers is at the heart of everything we create. We seek to understand the lifestyle of this generation, which is extremely concerned with their own and individual style, and we combine these references with pieces that feature all the comfort and quality of Track&Field”, explains Adrinée Debelian, Head of Style and Product.
