Lacoste launches the L003 2K24 Highsnobiety sneaker. Presented in a global campaign starring American rapper JID and model Sabrina Lam, the sneaker combines a bold silhouette and vibrant colors with the brand’s sporting heritage, without losing the versatility of the Active line, focused on lifestyle.
Among all L003 launches, 2K24 is the most complete incarnation of the title and was developed with an eye on the dynamism that Lacoste sportswear offers by combining sports functions with each person’s lifestyle. Technological and lightweight, it is suitable for all contexts and inspires movement and freedom.
The campaign celebrates the L003 2K24’s incredible ability to be both functional and bold, exceeding expectations. The shoe has a multi-panel upper, with mesh and suede and a striking synthetic leather overlay, which features the Lacoste logo printed on the side panel. A soft, comfortable EVA midsole and TPU reinforcement ensure stability, plus a rubber exterior with non-slip studs for unrestricted mobility.
The color options include a combination of white and green that alludes to Lacoste’s heritage, and another classic, completely in black. Several multicolored styles add energy and variation, also harmonizing green and black; yellow and black; orange and green and a refined red, white and blue. Other tonal selections feature metallic details that reference the idea of footwear in constant speed and movement.
