Boticário presents the Casa 214 line of perfumery for the home, bringing to light an emotional connection between home and home, refuge and experience. There are three aromatic lines: Vanilla Sublime, Gardênia Imperial and Brisa de Cedros, which navigate the most strategic scents for the category in compositions that offer formats, such as spray scents, liquid soaps, room diffusers and scented candles.
The name of the new brand is inspired by the original address of the first Boticário store, whose numbering was 214. Furthermore, it features a special design that pays homage to Curitiba, the city that was home to the Boticário Group’s first advances.
“Casa 214 is an invitation to consumers to explore and create environments full of authenticity, strengthening the special connection that everyone has with their own home. We want every home to express the identity and beauty of those who live there and, to this end, we explored three distinct aromas that express a range of personalities, with confidence in the quality of a brand as traditional as Boticário”, explains Valéria Equi Brasilio, olfactory evaluator at Grupo Boticário.
Among the highlights of the launch, Casa 214 Vanilla Sublime brings the combination of notes of lavender flower with the enveloping indulgence of vanilla and the comfort of musk. A sophisticated and welcoming combination for your home. The Casa 214 Gardênia Imperial collection explores codes that are successful in perfumery, with the combination of white floral nuances of gardenia, jasmine and muguet and a warm and creamy base, extremely delicate. Translates sensuality and elegance.
Finally, Casa 214 Brisa dos Cedros, in a limited edition, presents the contrast of the citrus freshness of lemon and floral notes of lily of the valley with a woody background of cedar, giving the signature and performance of a true connection with nature.
