New Balance launches the 1906R for the first time in Brazil. Combining visibly technical aspects, such as the cushioning of the sole, with a refined touch of the overlay designs of the time, the sneaker symbolizes the meeting of the street with high fashion.
Following the trend of retro running sneakers in the fashion world, the 1906R was designed with purposeful utility for the lifestyle of modern society, where sport and daily life are connected. In a perfect combination of the technological aesthetic of 2000s running shoes, this silhouette features an ABZORB and N-ERGY system in the outsole and midsole for greater everyday comfort, making it ideal for casual use.
The 1906R, named after the year New Balance was founded, gained prominence in the fashion world due to recent collabs with brands such as Aimé Leon Dore and Ganni. The silhouettes created in these partnerships were popular with many celebrities and artists, who turned the 1906R into an object of desire.
Now, the 1906R gains new global energy with the simultaneous launch of this unprecedented colorway in both the international and Brazilian markets. A spoiler for the model had already been presented in Brazil in January, with the special 1906N, present in the Lunar New Year Collection. The 1906R arrives in the country to establish itself in the brand’s lifestyle segment, and expand the horizons of the 1906 family.
