HAS As February progresses, Brazil’s emblematic month, Diageo, a global reference in the high-end alcoholic beverage sector, reveals its participation in some of the grandest celebrations of Brazilian Carnival. The cities of Rio de Janeiro, Salvador, Olinda and São Paulo will be the stage for notable events, with the presence of exclusive bars and promotional actions by the company’s renowned brands, including Johnnie Walker, Tanqueray, Ketel One and Cîroc. These initiatives will take place in prominent locations, such as Camarote Nº1, Expresso 222, Carvalheira na Ladeira and Carnaval na Cidade.
According to Fernando Porto, responsible for Events and Sponsorships at Diageo in Brazil, the company’s objective goes beyond a mere marketing strategy. The intention is to provide memorable experiences to the public, in line with Diageo’s purpose of celebrating life responsibly. The partnerships signed for Carnival are a reflection of this commitment.
Salvador
In Salvador, Camarote Expresso 2222, one of the icons of the Bahian carnival and which is in its 24th edition, will once again have the support of Diageo. The event’s bars will be stocked with the company’s products, highlighting brands such as Ketel One, Johnnie Walker and Tanqueray. New this year is the drink Gil Tônica 2222, exclusive to Tanqueray. Other special activations will take place in the Club and Villa boxes.
São Paulo
In São Paulo, Carnaval na Cidade, which has established itself as one of the main events of the São Paulo carnival since its first edition in 2019, will be sponsored by Diageo. The event, which has already brought together more than 40 artists from different musical genres, will have open bar spaces sponsored by Johnnie Walker Blonde, featuring the Blonde Citrus drink. In addition, the event will offer a ‘Welcome Tent’, a support space for employees, clients and artists, with a diverse team, including psychologists and lawyers.
Rio de Janeiro
In Rio de Janeiro, the exclusive Box Nº1 at Sapucaí will be sponsored by Johnnie Walker, highlighting the sophisticated Johnnie Walker Gold Label. In addition to Johnnie Walker cocktails, Tanqueray will feature the world classic Tanqueray Fitzgerald, and Don Julio will bring the Don Paloma. Diageo will also be present at the CarnaRildy 2024 festival, with spaces sponsored by Johnnie Walker Blonde.
Olinda
In Olinda, Diageo will participate in Carvalheira na Ladeira, which celebrates its tenth anniversary. The Tanqueray brand, synonymous with premium gin, will sponsor the event’s bars, providing revelers with unique experiences with drinks such as Tanqueray Royale, Sevilla and Rangpur Lime. The festival line-up will feature more than 40 attractions over four days.
Enjoy with moderation. Do not share with anyone under 18.
SERVICE:
Cabin Expresso 2222 – Salvador/BA
Where: Oceania Building (Barra-Ondina circuit)
When: February 9th to 13th, 2024
Access: invite only
Carnival in the City – São Paulo/SP
Where: Tietê Sports Center
When: February 10 to 13, 2024
Box Nº1 – Rio de Janeiro/RJ
Where: Sector 2 of Marquês de Sapucaí.
When: February 11, 12 and 17, 2024
CarnaRildy – Rio de Janeiro/RJ
Where: City of Arts
When: February 9th to 13th, 2024
Carvalheira on the Slope – Olinda/PE
Where: Arcoverde Memorial Park
When: February 10 to 13, 2024
