Yves Saint Laurent Beauté presents Lash Clash Blue, the third edition of its mascara now in the new blue color. Impactful due to its ultra-pigmented formula, the mascara lasts up to 24 hours, without smudging, in addition to guaranteeing up to 200% more volume and with ingredients that do not harm the health of the eyelashes.
Inspired by the color used by painter Jacques Majorelle on the facade of his studio in 1931, blue became Yves Saint Laurent’s signature. A golden blue, like summer in winter, that illuminates and never fails to project an extreme feeling of happiness.
The mask follows the same formula as the other two versions: black and brown, providing extreme volume, without weighing down the hair. The texture of the mascara is thicker, creamier and adherent, due to its oil-in-water wax composition, providing an ultra blue finish with up to 200% more volume in up to five applications, without weighing down the lashes and lasting up to 24 hours.
Its patented applicator, the brand’s largest developed to date, has a double conical shape and is made up of 260 ergonomic bristles that fill, lengthen and guarantee maximum volume, from the root to the tip of the eyelashes. The applicator also has a diameter of 10.5mm to instantly reach all lashes – even the smallest – ensuring that, with each application, only the ideal amount of product is deposited, avoiding build-up.
Fragrance and paraben-free, Lash Clash Blue is infused with iris extract, sourced from Yves Saint Laurent Beauté’s Ourika Community Gardens, located at the base of Morocco’s Atlas Mountains and embodying the brand’s social and environmental commitment. Iris extract conditions and treats the synthesis of proteins in the dermis day after day, providing elasticity to the texture of the hair and fulfilling its skincare function for the eyelashes.
The Lash Clash Blue packaging follows the same bold and chic design as the original Lash Clash and the brown one, with Yves Saint Laurent’s iconic gold Cassandra adorning the luxurious black packaging in a bold move.
