Boticário has just launched Arbo Puro: a fragrance that emanates the vitality of natural freshness and offers the vigor of pure air. The combination of aromatic notes with the strength of patchouli, the comfort of musk and the lightness of the bamboo accord – a plant with the power to purify the air and the inspiration element of the fragrance – gives Arbo Puro a new singularity of fresh fougère and highlights the brand’s belief in using nature as a powerful source of inspiration.
“Arbo Puro believes that connecting with green allows us to disconnect from the tension of our routine, allowing relaxation and re-energization. Therefore, we want consumers to see fragrance as a way of genuinely connecting with the pure air provided by nature”, comments Diego Costa, perfumery director at Grupo Boticário.
Sustainable
Reinforcing its commitment to bringing innovations that reduce the impact on nature and contribute to a more balanced planet, Arbo supports the reduction in the use of non-renewable materials and aspires to become the most sustainable brand in Boticário perfumery.
The fragrance formulation is made up of 92% ingredients of natural origin and promotes a feeling of calming the mind – according to a perceived effectiveness test carried out with consumers – and contains Eco Alcohol made from sugar cane bagasse and other waste. of biomass, which were previously burned or discarded.
Refill
The entire Arbo line has bottles that allow refilling, extending the useful life of the packaging (bottle, actuator and lid) and allowing the use of materials to be reduced by 89% – compared to the packaging of regular cologne deodorants.
Arbo Puro Deodorant Cologne
- Suggested price: R$ 164.90
- Top: cardamom, bergamot, melon, black pepper, grapefruit and clove lemon.
- Body: geranium, lavender, muguet, bamboo accord, mint, green tea and violet.
- Base: amber, musk, coumarin, cedar, cashmeran and patchouli.
Arbo Puro Green Cologne Deodorant 100 ml (refill)
- Suggested price: R$ 129.90
Arbo Pure Body Splash 100 ml
- Suggested price: R$ 44.90
Arbo Puro Essence for Room Aromatization 10 ml
- Suggested price: R$ 54.90
Arbo Puro Body Moisturizing Deodorant Lotion 200 ml
- Suggested price: R$ 44.90
