PUMA and Perks and Mini (PAM) present the PUMA x PAM Clyde, the result of the PAM/PUMA BIO/VERSE project. The sneaker is now available in Brazil.
The PUMA x PAM Clyde features a lilac furry suede upper with PUMA formstrip and ocean blue laces. A rubber toe cap and details on the heel, both in black, complete the look of the sneaker. The model seeks inspiration from the natural, with colors that refer to nature, while teleporting the user to the digital world, through the technology present in the upper, made up of 20% of HyphaLite HP, a biodegradable material.
The new PUMA x PAM release embraces the concept of ‘being’, with Japanese rapper Tohji starring in the campaign. The photos were taken in Tokyo and Koke no Mori (“The Moss Forest”) creating a parallel between the physical, the metaphysical and the microcosmic.
The PUMA x PAM Clyde is available for R$749.90.