O Boticário presents the expansion of the Cuide-se Bem Feira line, with self-care items with the delicious smell of fruit, for consumers to have a complete fair whenever and wherever they want.
The first launch of Cuide-se Bem Feira was in 2022 and had a portfolio focused on hair care. With its sales success, the brand invested in the line and presents 23 items, inspired by eight fruits: banana, green apple, raspberry, watermelon, coconut, passion fruit, strawberry and tangerine. The products, in addition to being inspired by food aromas, also reinforce the brand’s commitment to sustainability with items that are 100% vegan, cruelty free and made up of more than 90% natural ingredients.
The launch features body and facial care, hair, bath, makeup and perfume products. Starting with the brand’s beloved Moisturizing Deodorant Lotion – 400 ml and 200 ml – with delicious scents of banana, raspberry and green apple, which provides a creamy texture and 48 hours of hydration; and the Moisturizing Hand Cream, great for leaving in your toiletry bag and used throughout the day, with a passion fruit fragrance and a refreshing gel-cream texture that is not sticky. The Body Splash Corporal offers a fresh and delicious aroma of passion fruit.
Bath
The Liquid Body Soap with watermelon extract creates a soft foam and gently cleanses without drying out the skin; the Body Exfoliating Cream with coconut shell intensely hydrates and exfoliates effectively without damaging the skin; while the Bar Soap, in kits of two (passion fruit) and four units (assorted) of 80 g, forms a creamy foam, which delivers a soft and velvety skin sensation.
Hair
For hair, the items come to complete the portfolio launched in 2022, with the Raspberry Vinegar Shampoo, which cleanses the strands by balancing excess oil at the roots, without leaving roughness, for light, shinier and softer hair; the Honey Conditioner, which replenishes nutrients, promotes immediate hydration and guarantees soft hair, with a healthy shine and less frizz; and the Babosa Combing Cream, which promotes immediate detangling and increases the shine of the hair. Its light formula hydrates and forms a protective film on the hair, ensuring softness, protection and improvement of split ends. Protected, repaired and healthy-looking hair.
Facial care
For the face, the Strawberry Facial Scrub eliminates dead cells and reduces the appearance of blackheads and pores, and the Tangerine Cleansing Gel promotes gentle cleansing by removing impurities and excess oil. The Creamy Banana Moisturizer is suitable for especially dry and balanced skin, hydrates for 48 hours and leaves the skin soft and revitalized, while the Green Apple Refreshing Moisturizing Gel is suitable for combination and oily skin, hydrates without weighing it down and controls oiliness with matte effect. Finally, the Watermelon Night Mask renews and improves skin texture during sleep for smooth, radiant and healthy-looking skin in the morning.
Makeup
The Lip Balm, available in banana, raspberry and watermelon scents, has pH tint technology, which provides a “blushing” effect on the lips depending on the pH of the skin, and its formula contains vitamins E and B5 and moisturizing active ingredients. The Multifunctional Duo Pencil has a multifunctional formula that can be used on the eyes, face and body and two finishes: sparkling green and opaque white, with an ultra-soft texture that guarantees a precise line and lasting up to 7 hours.
Accessories
To carry all the items in the line safely and in style wherever you go, the watermelon toiletry bag and the banana and watermelon bag are safe bets.