SOUQ presents its Winter 24 collection, Paradiso. Inspired by the search for happy places, the pieces tell stories throughout the coldest season of the year. Drawing on a timeless idea of paradise, the launch relies on a significant amount of florals and shapes.
With a color palette focused on neutral and sober tones, the collection features new pieces, such as teddy coats, puffer jackets and tulle dresses. “Celebrating ten years was very exciting for us and we wanted to bring our consumers news of a SOUQ that continues with the same essence, but with new elements. We are happy to present Paradiso, a younger, more elegant and meaningful winter”, says
Traudi Guide.
Paradiso has several mix and match options, for all tastes and styles. Mayumi highlights linen as one of the main raw materials used, which is already a SOUQ trademark, and which will appear in different ways throughout the collection.
Ethnic inspirations, geometric patterns and floral jacquards are other highlights that
deserve special attention and will make up the new pieces, such as the puffers. The kaftans
are also in this winter’s collection.
