Iguatemi Porto Alegre closed 2023 with positive results, recording an increase in sales and vehicle flow, in addition to record fundraising for charities.
Christmas attractions and the traditional end-of-year promotion contributed to the positive result, boosting visitation and purchases from the second half of November onwards.
In the Christmas promotional campaign, from 11/16 to 01/06, a 9.5% increase was recorded in the number of invoices exchanged and the accumulated value of banknote exchanges increased by 13.6% in relation to the same period last year. The number of new participants rose 28%, compared to the same period in 2022.
In addition to competing in the draw for three cars, customers had the opportunity to do good. By registering their notes on the Iguatemi app, they could vote for one of the three institutions participating in the Natal do Bem campaign – the most voted was Pequena Casa da Criança, which will receive a donation of R$10,000 from the Iguatemi shopping mall.
The Natal do Bem campaign raised a total of more than R$194,000, which was divided between the three participating institutions, in addition to the Natal sem Fome campaign.
“Our customers once again showed that more important than winning a prize is looking forward to the next one and that this is the true spirit of Christmas. We closed 2023 with great numbers and proud of this trajectory of doing good, contributing to such relevant institutions continuing to make a difference in the lives of so many children”, says the general manager of Iguatemi Porto Alegre, Nailê Santos.
The Iguatemi Porto Alegre Christmas Park was also a success with the public, with more than 200 thousand visitors. The attraction had a playful decoration, with giant Christmas trees, a train, a carousel, and several other attractions.
“The Christmas Park was an absolute success, and we feel very happy to be able to provide moments of joy and magic for families in Rio Grande do Sul”, says Nailê Santos.
Iguatemi Porto Alegre is one of the main shopping and leisure centers in Rio Grande do Sul. The mall has a diverse mix of stores, as well as several entertainment and service options.