Lacoste presents two very special collections for this end of year: Wish Edition and Holiday Icons. The launch features exclusive pieces for Brazil and items that are successful around the world.
Wish Edition
Wish Edition is exclusively dedicated to the national market, where white is the predominant color at the turn of the year. Responsible for uniting the brand’s classic DNA with regional tradition, the drop focuses on light fabrics, such as linen, and some vibrant color options that represent the desire to celebrate summer and expectations for 2024.
In women’s pieces, the crocodile will be present in red, green, blue and yellow versions, with cheerful and colorful options that will provide a counterpoint to neutral ones on the bottom, which can be white shorts or pantaloon pants with an adjustable waist, made for provide greater comfort when using. Still in this segment, Lacoste offers a long chemise dress with short sleeves and another ribbed dress with a tight garter. In both, the gold crocodile gains prominence.
For men, the high quality and refinement proposal for the season involves regattas, short-sleeved shirts, and short-sleeved t-shirts with V-shaped and traditional collar options, following the white color trend and accompanied with the version of crocodile in gold. White pants with an adjustable waist complete the selection.
For children, casual is highlighted by the suggestion of a white t-shirt, with options for crocuses printed in green, blue, yellow and red. Click here to see more Wish Edition details.
Holiday Icons
In turn, Holiday Icons, in addition, brings vibrant palettes and special pieces with different crocos in varied arrangements, focusing on classic and timeless sets, ideal gifts for the festivities. The novelty expresses the tradition, casualness and sophistication characteristic of Lacoste. Among the highlights, the short pleated skirt, in shades of brown, with buttons, and the unisex striped shirt that bears different crocodile emblems vertically, and promises to delight consumers looking for unique and timeless pieces. Furthermore, traditional t-shirts gain a plus, with the carefully applied crocodile, which resulted in a variety of exclusive patterns for this season. Among the pieces made for cooler days, there is a waterproof taffeta jacket.
For girls, a white children’s dress with variations of the brand’s traditional symbol positioned on the chest completes the kids section.
Finally, a sweatshirt with contrasting yellow crocuses on the sleeve makes up the set of launches, as well as the Club Lacoste pieces, made for all genders and ages, and which feature the famous mascot in an unusual way, with a vintage feel.
