The Redley & Bob Marley collection has more than 30 items, including sneakers – high and low tops –, t-shirts, shirts, coats, jumpsuits, pants, caps, bucket hats, shorts and socks, in earthy tones, and green color combinations , gold, red, connecting music and fashion.
Created in collaboration with the Marley family, who were involved in the entire creative process, the collection had repercussions on the international market. The campaign celebrates Bob Marley’s influence on the roots of Brazilian music.
Produced in São Luís (MA), considered the capital of Reggae in Brazil and inspired by its relationship with rhythm, the collaboration celebrates the concept of Alma Solar and highlights the connection between the artist and the state of Maranhão. “The sneakers are made from 100% recycled cotton canvas, the t-shirts are made from organic cotton, bringing a sustainable touch to the collection,” explains Fernanda.
Reggae
Bob Marley is one of the most beloved icons in the world and Brazil has the second largest number of followers of the Marley brand, exceeding 80 million followers on social media. In the country, Jamaican music is an important element of contemporary culture and has a strong influence on the way we speak, dress and dance. Bob Marley and his influence on reggae transformed a cultural movement that still today transmits values of freedom, equality, unity and love.
