An invitation to celebrate life and start a new chapter is what guides the concept of Animale’s new party collection. Featuring desirable pieces, it brings ideal looks for the end of the year, developed for all occasions, experiences and possibilities that the Animale woman can take advantage of.
With a selection of noble fabrics, silk, the brand’s flagship, appears in fluid and elegant creations, providing the essential lightness for the hottest season of the year. Redesigned, the leather is presented with freshness, through cuts and mini length. Brightness manifests itself in different forms, ensuring the characteristic glamor of the period.
To symbolize the closing of a cycle and the beginning of a new one, there is no one better than Silvia Braz, a figure who was at the brand’s side at important moments in 2023, accompanied by her daughters. The mix of generations of Silvia, Maria Vitória and Maria Antônia, in addition to capturing the essence of the family, perfectly personifies the faces of the Animale woman, free, who goes through different ages, demonstrating the milestone of time only as a symbol for the opening of a world of experiences and possibilities.
The campaign, photographed in different settings, reflects exactly the concept of two essential “moods” for the end of the year. Firstly, the festive season, where the golden background enhances the “glam” looks. On the other hand, light and fresh clothes are linked to the inspiration of a sunset on the beach, giving off a vacation atmosphere.