With Christmas approaching, Santa Lolla renews its intentions to celebrate the date with an inspiring story to remember the best experiences shared during this special period. This year, the brand’s storytelling covers three different moments that are very characteristic of this season, with a democratic and varied curation of products, designed to cover each of these occasions.
In the campaign scenario, a squad of women of all ages, with different styles and personalities, stars in the brand’s playful and fun Christmas atmosphere. In the collection’s product selection, the glam aesthetic is edited in striking shapes, inspired by the latest fashion trends.
Get Ready For Holidays portrays the frenetic movement of end-of-year shopping as the kickoff of the season, present in this first moment of the narrative. For items, the novelty is the Shiny Lolla line, which is renewed with new constructions adorned with colored crystals and, thinking about catering to the most varied feminine styles, includes different categories and shapes, which are interpreted in both the monocolor and with just one crystal color as the protagonist, as in the multicolor version, which proposes a tone on tone mix.
Another bet on this mood is the combination of glitter with natural textures such as straw and fachete heels, which refer to handmade inspiration and bring a fresh and modern counterpoint to the glam aesthetic. Still initially, for a more modern and trendy proposal, the selection of classic shapes from the women’s closet is edited in a powerful palette that flirts with the neon finish. Slingbacks, mules and pumps gain a pop of color with the vibrant Neon Melon and Bright Pink, and are also updated with the kitten heels construction, unanimous in street style and the trendy shape of the moment.
For Christmas, which represents the second mood, family gatherings, get-togethers and the entire list of Christmas traditions mark this collective union, full of meanings. Staging this special moment full of glamour, the brand presents the finishing of knots studded with crystals on the thin-heeled pumps and the flat slingback, bringing to light the maximalist aesthetic that is completely in line with history.
The classic Shiny Lolla line also comes with new features, such as the mid-heel shapes that gain new, even bolder details, such as the domed glitter strip on the upper and the tubular heel covered in crystals. The crystal-studded knot detail is interpreted in a second, more minimalist and delicate version, which presents itself as another must in the collection and updates striking constructions such as the timeless and renowned inverted heel mule and the mid-heel sandal.
Finally, in the third mood, New Year’s Eve ties the plot with the contagious energy of renewing vows for the year to come. Reflecting this good vibes moment, the doll shoe – also known as Mary Jane – moves between classic and trendy, and makes its fashion comeback for the occasion. The construction with thin, minimalist straps gains sophisticated versions to complete festive outfits that range from casual to glam. The metallic line complements the select, bringing a wild and timeless proposal to join the glitter trend.
Considering all these moods, Santa Lolla has curated a special Gift Guide to meet all the expectations and needs of purchasing gift items for each moment of the end-of-year season, offering a diverse and assorted mix with items starting at R$49, 90.
With Christmas approaching, Santa Lolla renews its intentions to celebrate the date with an inspiring story to remember the best experiences shared during this special period. This year, the brand’s storytelling covers three different moments that are very characteristic of this season, with a democratic and varied curation of products, designed to cover each of these occasions.
In the campaign scenario, a squad of women of all ages, with different styles and personalities, stars in the brand’s playful and fun Christmas atmosphere. In the collection’s product selection, the glam aesthetic is edited in striking shapes, inspired by the latest fashion trends.
Get Ready For Holidays portrays the frenetic movement of end-of-year shopping as the kickoff of the season, present in this first moment of the narrative. For items, the novelty is the Shiny Lolla line, which is renewed with new constructions adorned with colored crystals and, thinking about catering to the most varied feminine styles, includes different categories and shapes, which are interpreted in both the monocolor and with just one crystal color as the protagonist, as in the multicolor version, which proposes a tone on tone mix.
Another bet on this mood is the combination of glitter with natural textures such as straw and fachete heels, which refer to handmade inspiration and bring a fresh and modern counterpoint to the glam aesthetic. Still initially, for a more modern and trendy proposal, the selection of classic shapes from the women’s closet is edited in a powerful palette that flirts with the neon finish. Slingbacks, mules and pumps gain a pop of color with the vibrant Neon Melon and Bright Pink, and are also updated with the kitten heels construction, unanimous in street style and the trendy shape of the moment.
For Christmas, which represents the second mood, family gatherings, get-togethers and the entire list of Christmas traditions mark this collective union, full of meanings. Staging this special moment full of glamour, the brand presents the finishing of knots studded with crystals on the thin-heeled pumps and the flat slingback, bringing to light the maximalist aesthetic that is completely in line with history.
The classic Shiny Lolla line also comes with new features, such as the mid-heel shapes that gain new, even bolder details, such as the domed glitter strip on the upper and the tubular heel covered in crystals. The crystal-studded knot detail is interpreted in a second, more minimalist and delicate version, which presents itself as another must in the collection and updates striking constructions such as the timeless and renowned inverted heel mule and the mid-heel sandal.
Finally, in the third mood, New Year’s Eve ties the plot with the contagious energy of renewing vows for the year to come. Reflecting this good vibes moment, the doll shoe – also known as Mary Jane – moves between classic and trendy, and makes its fashion comeback for the occasion. The construction with thin, minimalist straps gains sophisticated versions to complete festive outfits that range from casual to glam. The metallic line complements the select, bringing a wild and timeless proposal to join the glitter trend.
Considering all these moods, Santa Lolla has curated a special Gift Guide to meet all the expectations and needs of purchasing gift items for each moment of the end-of-year season, offering a diverse and assorted mix with items starting at R$49, 90.
