Hydratta, Flora’s specialist hydration brand, announces its first body lotions, suitable for those looking for daily hydration and protection. The launch comes in three versions: deep hydration, firming action and restorative action. The formula provides 72 hours of hydration and features the new Essential Repair technology, which offers antioxidant action.
The moisturizers are vegan, produced with 90% natural ingredients, and provide softness and nutrition to the skin, in addition to improving the natural barrier and increasing the skin’s resistance to water loss.
According to Cintia Fuchs, director of Research & Development at Flora, the launch was developed and tested especially for the skin needs of Brazilians. “This new Hydratta line combines high technology and approval from dermatologists with the practicality that consumers desire. We are dedicated to understanding the public’s habits and desires to come up with solutions that really make a difference in people’s self-care, delivering the necessary benefits for powerful hydration, which has been proven in all the tests we have carried out with consumers”, she comments.
In addition to this launch, the brand recently launched the Nutri Cream bar soap line, with the fragrances Shea, Vegetable Milk, Chestnut and Mango Butter. All of the brand’s items are vegan and produced with natural moisturizers.
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