Redley, a Brazilian beachwear brand, and MTV, a pay television channel dedicated to music and pop culture, have teamed up to launch a limited and exclusive collection. The partnership brings together two timeless and emblematic brands, which are inspired by youth and entertainment.
The collection features pieces inspired by MTV’s psychedelic and subversive vignettes. There are buckets, t-shirts, high and low top sneakers, shirts, caps and shorts, which capture the essence of MTV and its impact on culture, fashion and young behavior.
According to Fernanda Affonso, style coordinator at Redley, the collection is connected to current times and focuses on a young look. “We want to unite the MTV fan audience, marked by a young spirit, and unite all generations X, Y and Z”, she says.
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Redley, a Brazilian beachwear brand, and MTV, a pay television channel dedicated to music and pop culture, have teamed up to launch a limited and exclusive collection. The partnership brings together two timeless and emblematic brands, which are inspired by youth and entertainment.
The collection features pieces inspired by MTV’s psychedelic and subversive vignettes. There are buckets, t-shirts, high and low top sneakers, shirts, caps and shorts, which capture the essence of MTV and its impact on culture, fashion and young behavior.
According to Fernanda Affonso, style coordinator at Redley, the collection is connected to current times and focuses on a young look. “We want to unite the MTV fan audience, marked by a young spirit, and unite all generations X, Y and Z”, she says.
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