Birkenstock, a German brand that, in 2024, celebrates 250 years since its foundation, focuses mainly on perfect anatomy and high-quality materials to offer the ideal fit for the feet. With its next campaign, “Feel The Footbed”, the brand invites its consumers to learn more about the Birkenstock insole, its orthopedic qualities and health benefits.
Developed in the 1960s by Carl Birkenstock, the insole changed the concept of “footbed” itself. A new approach to shoemaking that is more flexible, comfortable and promotes health. The new campaign dives deep into the history, innovation and uniqueness of the product that has long become a benchmark in the footwear industry.
It is through this prism that “Feel the Footbed” wants to tell its story. Insoles are a big difference. Its layered construction uses a combination of natural materials processed through a series of handmade manufacturing techniques that guarantee extreme comfort.
With models such as Arizona, Guizeh and Madrid, “Birken”, as it is affectionately known, manufactures, in addition to style, pieces designed to provide comfort and well-being. Depending on the model, a sandal goes through up to 17 stages in its production. Furthermore, the company stands out in choosing high-quality materials, such as cork, natural latex, copper, brass, wool felt and premium leather, all from sustainable sources.
Comfort
The original Birkenstock offers exactly the level of support your feet need when walking or standing. The idea is precisely to provide anatomical support, as well as maintain the natural movement of the feet. Since the anatomy of your foot is perfectly supported with each step, there is a positive effect on the entire body. The result: healthy feet, strong knee and hip joints, and upright posture.
The basis for this production is detailed knowledge of the anatomy of the foot. The result is a fit that allows the greatest possible freedom while providing stability.
Birkenstock, a German brand that, in 2024, celebrates 250 years since its foundation, focuses mainly on perfect anatomy and high-quality materials to offer the ideal fit for the feet. With its next campaign, “Feel The Footbed”, the brand invites its consumers to learn more about the Birkenstock insole, its orthopedic qualities and health benefits.
Developed in the 1960s by Carl Birkenstock, the insole changed the concept of “footbed” itself. A new approach to shoemaking that is more flexible, comfortable and promotes health. The new campaign dives deep into the history, innovation and uniqueness of the product that has long become a benchmark in the footwear industry.
It is through this prism that “Feel the Footbed” wants to tell its story. Insoles are a big difference. Its layered construction uses a combination of natural materials processed through a series of handmade manufacturing techniques that guarantee extreme comfort.
With models such as Arizona, Guizeh and Madrid, “Birken”, as it is affectionately known, manufactures, in addition to style, pieces designed to provide comfort and well-being. Depending on the model, a sandal goes through up to 17 stages in its production. Furthermore, the company stands out in choosing high-quality materials, such as cork, natural latex, copper, brass, wool felt and premium leather, all from sustainable sources.
Comfort
The original Birkenstock offers exactly the level of support your feet need when walking or standing. The idea is precisely to provide anatomical support, as well as maintain the natural movement of the feet. Since the anatomy of your foot is perfectly supported with each step, there is a positive effect on the entire body. The result: healthy feet, strong knee and hip joints, and upright posture.
The basis for this production is detailed knowledge of the anatomy of the foot. The result is a fit that allows the greatest possible freedom while providing stability.
