For High Summer 24, Loft 747 presents the High Tide collection and dives into a wide range of styles, ranging from fluid and airy pieces to sophisticated models with elegant details. Especially for the heat, the brand innovates with a beachwear line with exclusive swimsuits and beach cover-ups full of special details.
“Loft747 maintains its tradition of incorporating unique details into classic pieces. Even in the intense heat, we maintain sophistication with jumpsuits and sets, all enriched with special embroidery. Furthermore, we are excited to present the beachwear line with an exclusive print, as well as versatile items for the season, such as kimonos and midi dresses.”, explains Edileuza Rossano, style director at Loft747.
Materials
The materials present in the collection are Loft747 classics, such as linen and mesh, which present the summer aesthetic. For those who appreciate clothes full of ornaments and finishes, the new features are the midi skirt and top set with string embroidery. Furthermore, for more elegant and festive occasions, the brand offers luxurious models with sequin applications, which guarantee sophistication in all situations.
Beachwear
The brand’s newest addition is the beachwear line that includes swimsuits, cover-ups and bikinis created from an exclusive nautical print. Another big highlight are the long dresses in different colors and linen sets of trousers with geometric blouses, adorned with guipure for a modern woman. Sophisticated lace appears on a basic halter blouse that combines textures, following a notable trend of the season.
Cores
As for the color palette, bright tones such as dark orange and cytrus, bright red, baby pink, navy blue and avatar take center stage in the collection and radiate energy and vitality. Neutral tones, such as off white, sand and black complement the selection harmoniously.
For High Summer 24, Loft 747 presents the High Tide collection and dives into a wide range of styles, ranging from fluid and airy pieces to sophisticated models with elegant details. Especially for the heat, the brand innovates with a beachwear line with exclusive swimsuits and beach cover-ups full of special details.
“Loft747 maintains its tradition of incorporating unique details into classic pieces. Even in the intense heat, we maintain sophistication with jumpsuits and sets, all enriched with special embroidery. Furthermore, we are excited to present the beachwear line with an exclusive print, as well as versatile items for the season, such as kimonos and midi dresses.”, explains Edileuza Rossano, style director at Loft747.
Materials
The materials present in the collection are Loft747 classics, such as linen and mesh, which present the summer aesthetic. For those who appreciate clothes full of ornaments and finishes, the new features are the midi skirt and top set with string embroidery. Furthermore, for more elegant and festive occasions, the brand offers luxurious models with sequin applications, which guarantee sophistication in all situations.
Beachwear
The brand’s newest addition is the beachwear line that includes swimsuits, cover-ups and bikinis created from an exclusive nautical print. Another big highlight are the long dresses in different colors and linen sets of trousers with geometric blouses, adorned with guipure for a modern woman. Sophisticated lace appears on a basic halter blouse that combines textures, following a notable trend of the season.
Cores
As for the color palette, bright tones such as dark orange and cytrus, bright red, baby pink, navy blue and avatar take center stage in the collection and radiate energy and vitality. Neutral tones, such as off white, sand and black complement the selection harmoniously.