Pedro Torres, Global Director of Communication and Institutional Relations at Gerdau, will speak at the next lunch meeting of the Chamber of Industry, Commerce and Services of Caxias do Sul (CIC Caxias) on Monday (20). Torres will share his experience and knowledge about “Brand management to strengthen the business: strategies for a successful tomorrow”.
This event, organized in collaboration with Randoncorp, will highlight how effective brand management can have a positive impact on organizational culture. Under the leadership of Celestino Oscar Loro, president of the entity, the event promises to be a valuable opportunity to learn and connect. Registration is open and can be done via the website www.ciccaxias.org.br. Don’t miss this opportunity to gain valuable insights into brand management and its role in business success.
About Pedro Torres
Pedro Torres, a professional with extensive experience in corporate communications, took on the role of Global Head of Communications and Corporate Brand at Gerdau on July 15th. His career began in communication agencies, followed by significant stints at Sadia (now BRF), Fibria Celulose and Suzano S/A.
During his time at Fibria, Torres was responsible for leading high-impact communication projects. Among them, “Our House Has Fibria”, “The Forest Under a New Prism” and “Stories of Value Fibria” stand out. These projects received national recognition through the Aberje Award and were finalists for the Fundacom Award, an initiative that values communication in Portuguese and Spanish-speaking countries.
Torres has a degree in journalism from the University of Vila Velha and has a series of specializations. He studied Sustainable Management at Fundação Dom Cabral, Government Relations at Insper and completed an MBA in Marketing at Fundação Getúlio Vargas. His trajectory exemplifies success in corporate communication.
Service
What: RA CIC
When: Monday, November 20th
Time: 11h45
Guest: Global Director of Communication and Institutional Relations at Gerdau, Pedro Torres
Diamond Sponsorship: Círculo Saúde, Randoncorp, Florense, Grupo RBS, Marcopolo, Sicredi, UCS
Master Sponsorship: BRDE, Caminho Rede de Ensino, Intral, Grupo Andreazza, Susin Francescutti, Top Car
Institutional Support: Emercor, Fortaleza, Móveis Dallas
Taste Project: RAR Gastronomy
Registrations: Associated with CIC: R$ 85.00 / Not Associated with CIC: R$ 105.00
Registrations: www.ciccaxias.org.br
