Ashua’s new collection, made in collaboration with Jéssica Lopes, features pieces full of attitude, combining the brand’s identity and the influencer and plus size model’s fashion inspirations.
With a strong influence from power dressing, a movement that revives the act of dressing as a form of empowerment and which has once again dictated fashion trends for the season, the collection features many tailoring pieces, such as blazers, shirts, shorts and cropped tops. In addition, there are all jeans and lingerie options, which can be worn on display. In a maximalist style, animal print and applications of glitter and studs also appear in looks full of bossa. To top it off, the T-shirt with the lightning bolt print, Jessica’s symbol, couldn’t be missing.
The relationship between Ashua and Jéssica Lopes is not new. It began practically with the emergence of the brand, in 2016, through the influencer’s participation in various communication actions. Over the last few years, the synergy has been so great that collaboration has become a natural path to further strengthening the partnership.
