On Sunday, November 5th, the Coca-Cola FEMSA Brasil Illuminated Caravan arrives in Vale dos Sinos. The route starts through the streets of Esteio, at 4pm, and arrives in Sapucaia do Sul at 4:30pm. Novo Hamburgo receives the train at around 7pm. At 9pm, on the main avenues and streets of São Leopoldo, the city will be treated to the magic of Christmas.
The starting point of the route will be in front of São Leopoldo City Hall, on Avenida Dom João Becker, 754.
With five trucks representing Christmas messages, the traveling attraction features Instagrammable environments, illusionism, two scenography spaces, one of which is Santa and Mrs. Claus’ house, and activations with artificial intelligence. The caravan is part of the motto “Awaken the Santa Claus in you”, chosen by the company this year to convey the message that everyone has the power to rescue and strengthen the magic of Christmas.
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