Integrated into the Aldeia Sesc program, which will start this Saturday (04/11), the Serra Gaúcha Fashion Concert (CMSG) will provide a different moment, rich in community engagement. From 1:30 pm to 4:30 pm, in front of Escola Municipal São Vicente, in the neighborhood of the same name, the proposal is for residents to take unused clothes and exchange them with their neighbors. “It is an action that proves that fashion is an agent of social transformation and is important in affirming relationships”, defines Raul Cardoso, creator and director of the Concert, organized in partnership with the City of Caxias do Sul, through the Secretariat of Tourism, and Union of Spinning, Weaving and Knitting Industries of the Northeast Region of Rio Grande do Sul (Fitemasul). Another rack will also be set up for people to demonstrate their detachment.
In parallel, the Cast One Models agency will select models. Cardoso points out that Serra Gaúcha is a cradle of fashion professionals. The agency will prospect new faces for the fashion industry with a view to selecting, training and professionalizing those who dream of emerging in their modeling careers. The program will also include a samba circle and workshops. “Fashion is a social commitment, of everyone and for everyone”, reaffirms the creator.
On Tuesday (31), the organization coordinated the Fashion Tour in Serra Gaúcha, with the participation of digital influencers from the region. The activity included visits to the companies Petenatti, Cootegal and Paramalhas, as well as stops at Café Galópolis, lunch at Vinícola Quinta Don Bonifácio and happy hour at Tempo – Bar de Vinhos. “The idea of the Fashion Tour is to bring, to those who work and live in this art, what happens before the pieces reach the wardrobe”, explains Isabela Marquetti, creator of the project and communications director of Concerto de Moda. Carried out by Her Marketing, the Secretariat of Tourism and CMSG, the initiative also had a partnership with Open Closet.
With executive direction by Renata Costa, the Serra Gaúcha Fashion Concert will take place from November 8th to 11th, with fashion shows, lots of music, fairs, lectures and workshops. To host the activities, open public spaces were chosen, such as the Rua Sinimbu court, opposite Praça Dante Alighieri, and historic private spaces, such as Palacete Eberle and the headquarters of the Youth Club. “The choice of these locations aims to enable the community to take ownership of the event’s proposal, in a process of connection with everyday life. Fashion is consumption, culture, behavior and social transformation”, highlights the creator. The program also includes the launch of the Feito na Serra Gaúcha 2023 Project, on the 9th, at 11am, at Laboratório Magnabosco, in partnership with Sebrae.
The second edition of the event, now with regional characteristics, is sponsored by Sesc Caxias do Sul. The supporting organizations are the government of Rio Grande do Sul, Amendoeira Chocolaterie, Adri Karkow, Buffet Aristocrata, Cast One Models, Debora Camassola, Elisa Kuver , FSG, Her Marketing, Nelson Studio, RS Criativo, Sebrae RS and University of Caxias do Sul.
