SOUQ launches its 2024 high summer collection, which also celebrates a decade of success for the Brazilian brand. The collection features a rich color palette, such as classic shades of blue, including royal and turquoise, as well as lavender, pistachio, orange, black and off white. As
inspiration, the vibrant Holi Festival, celebration of Indian culture.
Suzanis Hawaiian blankets were also used as a source for the development of new pieces. “It’s always great to think about the pieces and what our customers would like
to use. We will have a drop we call SAVAGE with five models with animal print,
a classic print, on tulle. It’s one of our big bets”, says Amanda Mayumi,
brand style director.
Mayumi highlights knitting for New Year’s Eve, which will come with special work mixing yarns and stitches. Pieces in printed cotton voile, cotton laises and lace are other highlights of the collection. Kaftans will also have an exclusive space in stores.
To celebrate its 10 years, SOUQ presents a capsule collection within its
high summer. Striped pieces and two-tone florals are the stars “This entry features clothes and items
decorations made especially to celebrate Souq’s 10th anniversary. We develop
exclusive products, such as aromas, always thinking about our customers. We rescue
also classic models and the brand’s best sellers for the celebration”, says Mayumi.
