Last Saturday, the 23rd, Missoni presented, at Milan Fashion Week (MFW), its Summer 24 collection, KALEIDOSCOPICA.
Filippo Grazioli, creative director of the brand, asks a question: “How to take advantage of reality?”. Like the infinite combinations in a kaleidoscope, Missoni also has infinite possibilities for taking advantage of reality.
The vibration of a ruffle and the rhythm of a pattern puts the act of living in the moment through the lens of a kaleidoscope, and the result is always different.
This playful collection arises from a joyful question: How to enjoy reality? The answer materializes in exploring the joys of matter, form and color. And then: contrasting masculine and feminine, generous volumes and tight lines; layers transparencies over Missoni patterns; allowing “Missoni-isms” to expand into unexpected forms woven like sangallo.