Plié presents the SER fragrance for environments, an aromatic green floral perfume that connects with the arrival of spring. The SER Plié home spray is composed of citrus top notes, fresh spices, green notes – with a body of floral, fruity and aromatic notes – and woody, oriental and animalic base notes.
Plié’s presence in the room fragrances category To celebrate the flower season, Plié consumers will receive the SER home spray for purchases over R$389 made in the brand’s physical or virtual units from September 18th to October 8th. Outside the promotion period, SER fragrances continue to be sold in physical stores and on the brand’s website, for R$129.90, with limited stock.
Ron Horovitz, president of Plié, highlights the brand’s purpose in capturing the essence of women, highlighting their characteristics and behaviors. The expansion of its portfolio to the fragrance segment reinforces Plié’s commitment to providing well-being and lightness to the female universe, in addition to taking the brand’s experience in a new direction.
“SER Plié is a bold home spray that intensifies feminine identity in one of our main temples: our own home. Care for comfort now goes beyond clothing lines. SER Plié navigates all the senses with a unique and enveloping sensation of freshness in the environment to inspire your daily life”, says Horovitz.
Plié presents the SER fragrance for environments, an aromatic green floral perfume that connects with the arrival of spring. The SER Plié home spray is composed of citrus top notes, fresh spices, green notes – with a body of floral, fruity and aromatic notes – and woody, oriental and animalic base notes.
Plié’s presence in the room fragrances category To celebrate the flower season, Plié consumers will receive the SER home spray for purchases over R$389 made in the brand’s physical or virtual units from September 18th to October 8th. Outside the promotion period, SER fragrances continue to be sold in physical stores and on the brand’s website, for R$129.90, with limited stock.
Ron Horovitz, president of Plié, highlights the brand’s purpose in capturing the essence of women, highlighting their characteristics and behaviors. The expansion of its portfolio to the fragrance segment reinforces Plié’s commitment to providing well-being and lightness to the female universe, in addition to taking the brand’s experience in a new direction.
“SER Plié is a bold home spray that intensifies feminine identity in one of our main temples: our own home. Care for comfort now goes beyond clothing lines. SER Plié navigates all the senses with a unique and enveloping sensation of freshness in the environment to inspire your daily life”, says Horovitz.