Track&Field launches its new Summer 2024 collection. Inspired by the desire to evoke the ability to marvel at life through sports, the brand will divide the campaign, created in house, into two major moments: the first, now available in stores , presents the new Sportswear line and a second wave of Watersports news, focusing on non-professional water and sand sports, in October.
In a vintage setting, located in Rio de Janeiro, the stars of the campaign Tauá Biral, runner and surfer, Flora Arruda, multi-sport athlete, surfer practicing yoga and kitesurfing instructor, Eloiza Bernardino, runner and Brazilian new face model, and Nabillah Sedar, model and hiker, invite and inspire people to experience a fantastic summer vacation, always with a sporting activity permeating this summer look.
At the end of this first phase, athletes see a “mermaid” in the sea, which will attract them directly to the Watersports collection. This charming muse is Paola Antonini, model and practitioner of different sports.
Style and usability as a focus
Inspired by the natural beauty of Pipa and its relationship with sports, the new lines, both sportswear and watersports, maintain the focus on targeted pieces, careful modeling and the brand’s impeccable finishes.
Other strong features of Track&Field highlighted in the products are the perfect fitting, the basic and evergreen colors that the customer can identify with, bringing new prints and new shades, without leaving the brand’s characteristic tones.
The collection arrives in a complete form, thinking from the customer’s arrival at the beach to spend time in the sand, until the moment they go to practice the sport and then the moment of socializing at the end of the afternoon.
The pieces range from leggings, tops, shorts, bikinis, swimsuits, complements, accessories, as well as other useful options such as ponchos, pieces for changing clothes on the beach. The new products include women’s UV long-sleeved t-shirts, quick-drying surf shorts, long-sleeved rompers and beach shirts.
Track&Field launches its new Summer 2024 collection. Inspired by the desire to evoke the ability to marvel at life through sports, the brand will divide the campaign, created in house, into two major moments: the first, now available in stores , presents the new Sportswear line and a second wave of Watersports news, focusing on non-professional water and sand sports, in October.
In a vintage setting, located in Rio de Janeiro, the stars of the campaign Tauá Biral, runner and surfer, Flora Arruda, multi-sport athlete, surfer practicing yoga and kitesurfing instructor, Eloiza Bernardino, runner and Brazilian new face model, and Nabillah Sedar, model and hiker, invite and inspire people to experience a fantastic summer vacation, always with a sporting activity permeating this summer look.
At the end of this first phase, athletes see a “mermaid” in the sea, which will attract them directly to the Watersports collection. This charming muse is Paola Antonini, model and practitioner of different sports.
Style and usability as a focus
Inspired by the natural beauty of Pipa and its relationship with sports, the new lines, both sportswear and watersports, maintain the focus on targeted pieces, careful modeling and the brand’s impeccable finishes.
Other strong features of Track&Field highlighted in the products are the perfect fitting, the basic and evergreen colors that the customer can identify with, bringing new prints and new shades, without leaving the brand’s characteristic tones.
The collection arrives in a complete form, thinking from the customer’s arrival at the beach to spend time in the sand, until the moment they go to practice the sport and then the moment of socializing at the end of the afternoon.
The pieces range from leggings, tops, shorts, bikinis, swimsuits, complements, accessories, as well as other useful options such as ponchos, pieces for changing clothes on the beach. The new products include women’s UV long-sleeved t-shirts, quick-drying surf shorts, long-sleeved rompers and beach shirts.
