The Covid-19 pandemic brought great challenges and impacts to the legal segment in Brazil. With social isolation, law firms had to reinvent themselves to maintain the flow of activities and deliveries, investing in technology, information security and management. In addition, the Judiciary has implemented measures to guarantee the quality of work and access to justice for the population, such as the 100% Digital Court, the Virtual Counter, the Platform of the Judiciary and the Justice 4.0 Program.
Given this scenario, what will the reality of the lawyer be like in the post-pandemic? What are the skills, abilities and strategies needed to stay competitive and up-to-date? In this post, we’re going to address some trends and tips for legal professionals to adapt to the new normal.
Specialization and market niche
One of the trends for lawyers in the post-pandemic period is specialization in specific areas of law, which require technical knowledge and experience. Some sectors that stand out are: infrastructure, biolaw, entertainment, agribusiness and new technologies. These market niches have a series of particularities and opportunities that require the lawyer to be able to identify client needs and offer customized solutions.
In order to specialize in a niche market, it is important for the lawyer to seek constant updating through courses, books, articles, events and contact networks. In addition, it is essential that he knows his target audience well, their pains, desires and expectations. Thus, he will be able to position himself as a partner of the client’s business, generating value and trust.
Management and innovation
Another trend for lawyers in the post-pandemic period is the efficient and innovative management of the law firm. This involves aspects such as: strategy, legal marketing, legal production and controllership, team management and financial control. Lawyers need to have in-depth knowledge of these areas to optimize internal processes, reduce costs, increase productivity and the quality of services provided.
For this, it is essential that the lawyer invest in technology and digital tools that can facilitate his routine. For example: legal software with cloud storage, videoconferencing platforms, artificial intelligence and data analysis. These solutions allow lawyers to automate repetitive tasks, better manage deadlines and demands, monitor performance indicators and make more assertive decisions.
Skills and soft skills
Finally, a trend for lawyers in the post-pandemic period is the development of skills and soft skills that can differentiate them in the market. Some of them are: negotiation, entrepreneurship, leadership and quick problem solving. These skills are important for lawyers to be able to communicate better with clients, colleagues and partners, deal with adverse situations, create business opportunities and innovate in their area of expertise.
the term soft skills that is, in Portuguese, interpersonal skills. They are those that refer to the relationship between people.
To develop these skills and soft skills, it is recommended that the lawyer seek courses, training, mentoring and feedback that can help him improve his skills. In addition, it is essential that he has a proactive, curious and collaborative attitude, always seeking to learn from other people’s experiences and share his own.
Conclusion
The role of the lawyer in the post-pandemic period in Brazil is marked by changes and opportunities. To adapt to this new scenario, lawyers need to specialize in niche markets, invest in management and innovation, and develop skills and soft skills. Thus, it will be able to stand out in the legal segment and offer quality services and value to its clients.
The Covid-19 pandemic brought great challenges and impacts to the legal segment in Brazil. With social isolation, law firms had to reinvent themselves to maintain the flow of activities and deliveries, investing in technology, information security and management. In addition, the Judiciary has implemented measures to guarantee the quality of work and access to justice for the population, such as the 100% Digital Court, the Virtual Counter, the Platform of the Judiciary and the Justice 4.0 Program.
Given this scenario, what will the reality of the lawyer be like in the post-pandemic? What are the skills, abilities and strategies needed to stay competitive and up-to-date? In this post, we’re going to address some trends and tips for legal professionals to adapt to the new normal.
Specialization and market niche
One of the trends for lawyers in the post-pandemic period is specialization in specific areas of law, which require technical knowledge and experience. Some sectors that stand out are: infrastructure, biolaw, entertainment, agribusiness and new technologies. These market niches have a series of particularities and opportunities that require the lawyer to be able to identify client needs and offer customized solutions.
In order to specialize in a niche market, it is important for the lawyer to seek constant updating through courses, books, articles, events and contact networks. In addition, it is essential that he knows his target audience well, their pains, desires and expectations. Thus, he will be able to position himself as a partner of the client’s business, generating value and trust.
Management and innovation
Another trend for lawyers in the post-pandemic period is the efficient and innovative management of the law firm. This involves aspects such as: strategy, legal marketing, legal production and controllership, team management and financial control. Lawyers need to have in-depth knowledge of these areas to optimize internal processes, reduce costs, increase productivity and the quality of services provided.
For this, it is essential that the lawyer invest in technology and digital tools that can facilitate his routine. For example: legal software with cloud storage, videoconferencing platforms, artificial intelligence and data analysis. These solutions allow lawyers to automate repetitive tasks, better manage deadlines and demands, monitor performance indicators and make more assertive decisions.
Skills and soft skills
Finally, a trend for lawyers in the post-pandemic period is the development of skills and soft skills that can differentiate them in the market. Some of them are: negotiation, entrepreneurship, leadership and quick problem solving. These skills are important for lawyers to be able to communicate better with clients, colleagues and partners, deal with adverse situations, create business opportunities and innovate in their area of expertise.
the term soft skills that is, in Portuguese, interpersonal skills. They are those that refer to the relationship between people.
To develop these skills and soft skills, it is recommended that the lawyer seek courses, training, mentoring and feedback that can help him improve his skills. In addition, it is essential that he has a proactive, curious and collaborative attitude, always seeking to learn from other people’s experiences and share his own.
Conclusion
The role of the lawyer in the post-pandemic period in Brazil is marked by changes and opportunities. To adapt to this new scenario, lawyers need to specialize in niche markets, invest in management and innovation, and develop skills and soft skills. Thus, it will be able to stand out in the legal segment and offer quality services and value to its clients.
