The year 2023 is being marked by a real public success at Praia de Belas Shopping. The development has provided a series of events and activities that have stirred up its schedule, offering customers an experience rich in content, entertainment, leisure and culture. The mall was conceived with the proposal to go beyond a simple shopping center, with the mission of providing unique experiences to its visitors.
“Taking a brief retrospective, 2022 was a year marked by the return of the agenda of face-to-face events, which were a success with the public and brought customers from all over the metropolitan region to honor the various actions that we promoted, many of them unpublished here. We had a record number of visits, as was the case with the sensorial exhibition Paisagens Impressionistas, by Monet, with more than 11 thousand visitors, and the interactive exhibition Fidget Toys Experience, registering more than 14 thousand people”, highlights Ana Brito, general manager of Praia de Belas Shopping .
And 2023 continued at an accelerated pace at Praia de Belas Shopping. Since January, the development has hosted more than 25 activations between theater, music and cinema. With emphasis on the event celebrating 40 years of ET, in which almost 20 thousand people were present in 45 days.
“Without a doubt, the ET experience was a huge success, providing a trip back in time and into the cinematic universe for many fans. We are also making new cultural spaces available, such as Domingo é Dia de Teatro, which takes place every Sunday at 4 pm, with free admission, and is highly anticipated by the public on a weekly basis, bringing around 300 people per session, in addition to the traditional previews” , points out Anna.
In addition to these unique actions, the enterprise also promotes the Cinepsychiatry project every month, which aims to provide debates to demystify psychiatric treatment to the general public, addressing psychological aspects of the chosen films and their relationship with people’s daily routine. The event takes place exclusively at Praia de Belas Shopping and tickets are available on the website www.gnccinemas.com.br, with 50% discounts for all audiences.
About Praia de Belas Shopping
Founded 30 years ago, Praia de Belas Shopping is one of the most traditional centers of consumption, entertainment and gastronomy in the city of Porto Alegre. The mall is part of Iguatemi S/A and has brand excellence in its DNA. There are 250 stores of the most varied segments spread over three floors, in addition to seven renowned restaurants and six GNC Cinemas rooms operated with the latest technology. With a pleasant environment, Praia de Belas was designed to be much more than a shopping center and its mission is to promote unique experiences for its customers.
