The survey carried out by the Brazilian Association of Shopping Centers (Abrasce) on sales expectations for Valentine’s Day reveals an estimated growth of 5.2% in relation to the same period last year. This means that the sector should move approximately R$ 4.6 billion during the 6th and 12th of June.
The survey, conducted between May 24 and 31, 2023, aimed to analyze the perspectives of entrepreneurs in relation to sales, visitor flow, average ticket and other indicators for that date. According to the survey, 85% of the malls consulted have positive expectations for the period.
With regard to the average ticket, it is estimated that in 2023 it will be R$ 190.00. The products that should stand out among the female public during the commemorative date are: Perfumery and Cosmetics (90%), Chocolates and Sweets (77%), Jewelry (75%) and Apparel (74%). Among the male audience, the most outstanding products will be: Apparel (71%), Watches and Accessories (67%), Footwear (63%), Perfumery and Cosmetics (63%) and Sporting Goods (60%).
As for the flow of visitors, 66% of respondents believe it will be higher compared to 2022, with an average increase of 6.8% for those who expect an increase.
Actions to attract the public in malls on Valentine’s Day 2023 will be concentrated in traditional promotional campaigns, such as sweepstakes (30%), buy and win (29%) and win and win (17%). The most mentioned prizes include trips, shopping vouchers and dinner vouchers. In the draws, giveaways range from electronics (cell phones, cameras, smartwatches, etc.) to cars.
The President of Abrasce, Glauco Humai, points out that, even in the face of the current macroeconomic scenario, malls are optimistic about the date. He points out that inflation and the economic moment were mentioned as external factors that could limit consumption at the time, but the malls are already seeing a continuous improvement in sales and the flow of visitors, which reinforces the expectation of good results for the period.
Humai also emphasizes that consumers prefer to buy gifts for Valentine’s Day in person and enjoy the services available in malls, which reinforces the prospect of a good public in the ventures in the week before the celebration.
