Santa Lolla is pleased to present a special collection for Valentine’s Day, made up of items that promise to be indispensable for that date. The Dreaming About You line transports you to an imaginative and sensorial world, where all your dreams become possible.
The inspiration for this collection comes from a dreamlike context, seeking to convey passion in a light, easy, pure and uncomplicated way. This passion can be directed towards a crush, a special memory or even an object, like a Santa Lolla shoe. From the scenography to the choice of lighting, all elements of the campaign contribute to materialize the mood and involve the viewer in a playful and poetic atmosphere.
When looking for the perfect shoe, the story unfolds around the pre-purchase moment, establishing a parallel with the searches and discoveries that accompany the state of “being in love”.
The launch products are characterized by their main details and are grouped into two different styles. One of them is marked by the unmistakable shine of the Shiny Lolla line, while the other presents a bolder aesthetic, with studs and spikes. The collection maintains its purpose of adapting to all female personalities, offering versatile and practical options that are fundamental characteristics of the Santa Lolla brand.
The selection of products has striking details, such as sparkles, spikes and studs, interpreted in flats, mules and high-heeled sandals. The collection’s color palette transits between neutrals and earthy tones, adding versatility and leaving the highlight for the most striking finishes.
