In honor of Mother’s Day, Loungerie has launched its latest collection, celebrating the diverse experiences of motherhood. With a focus on the true maternal routine, the brand has created a wide variety of versatile products and gifts, suitable for the daily life of all mothers, regardless of whether they are daring or more classic.
The brand developed different drops to integrate the collection, addressing nuances of motherhood, such as personality, perspectives and opinions. For the campaign, mothers and children were brought together to represent spontaneous everyday habits of each family, capturing the pure essence of motherhood. “We created this line for Mother’s Day with the aim of encompassing the most diverse characteristics of motherhood, thinking about your everyday reality without filters.”, said Patricia Elias, Loungerie’s head of marketing.
The first drop features the Winterland hoodies, perfect for the cold days of the season. The new colors include burgundy and navy blue, and the pieces are versatile for use at home or on the go, due to their relaxed fit. The Malu family brings a versatile and comfortable fleece set for the cold nights of the season, available in burgundy and off white.
The Loungerie line of pajamas features the best-selling Classic line, which offers several options, such as long, short and long shirt designs, in shades of navy and blush pink. The Funny line brings fun prints like Lagosta, with a romantic mood in shades of pink, and Estrela, with a marine background and yellow pipping.
For sweaters and shortdolls, drop Mom presents a cozy and sensorial proposal, with lace details that guarantee the sophistication of the pieces. Giftable items stand out in shades of navy and blush pink. In this segment, the Marion line arrives in a shade of red with lace and overlay, complementing the entry of lingerie. The Love Lace pieces bring points of shine that bring comfortable and sophisticated pieces to life.
The Première tops and panties feature a mix of baby blue lace and details in gold metal, transcribing the Loungerie personality with a romantic touch for everyday use. Finally, the Bella Luna pieces arrive as nightgowns and robes to give the final touch to your lingerie.
