Rayo is the new resortwear brand created by Sharon Azulay, daughter of BlueMan founder David Azulay. The brand is characterized as powerful, vivacious and essential, and brings timeless, sophisticated and exclusive collections for confident and elegant women.
The name “rayo” was chosen to symbolize the strength and resilience of women, who can be multiple versions of themselves. The brand bets on minimalism and bicolor prints or plain colors with a focus on the luxury market.
The new collection will also include pieces that can be worn outside the beach, such as silk shirts, pantaloon pants and T-shirts, in different fabrics and patterns. Rayo brings the irreverence and Brazilianness inherited from David Azulay, translated through innovative modeling and a cool-chic style. The brand is a new trend within beachwear and was created by women, for women.
