Randon Companies adopt from now on a new identity: Randoncorp. The brand honors the company’s legacy and directs investments, strategies and innovation efforts towards a path of sustainable growth – for the business, for the community and for the planet. The evolution comes at a time when the Company is recording records in its 74 years of history, reaching more than R$ 11.2 billion in consolidated net revenue in 2022.
Mobility solutions platform
Randoncorp has a global presence based on quality, innovation and business ethics. The Company’s headquarters are in Caxias do Sul (RS) and it has units spread across four continents, reaching more than 120 countries with the sale of solutions and bringing together a contingent of more than 17 thousand employees. There are more than 50 operations around the world, including industrial plants, commercial offices, product distribution logistics centers and laboratories for innovation and development of new technologies.
Two of Randoncorp’s fronts focus on the auto parts segment, both for application in commercial vehicles and in controlling the movement of various types of means of transport. Among the components manufactured by the companies Suspensys, Castertech and the joint ventures Master and JOST Brasil – with partners Cummins and JOST Werke, respectively – are suspensions, axles, hubs, brakes and braking, rolling and coupling systems.
With a complete portfolio of parts for braking, suspension, transmission and steering systems and friction materials, Frasle Mobility has a strong global presence and is a leader in the auto parts replacement market, through reference brands such as Fras-le, Fremax , Nakata and Controil. Recently, this controlled unit of the group also underwent brand repositioning, following the evolution and accelerated expansion experienced in the last decade.
Randoncorp also operates as an assembler and is among the ten largest manufacturers of semi-trailers in the world. Through the iconic brand Randon, it offers the most complete line of equipment for the land transport of cargo, from road implements to rail cars. It is the only Brazilian road implement assembler with manufacturing units abroad and has a national and international distribution network spread over 175 points.
Solutions in financial and digital services make up the group’s portfolio. Through the companies Randon Consórcios, Randon Seguros, Banco Randon and Addiante – a joint venture with Gerdau –, it is present with credit and financing lines to facilitate the acquisition of goods and facilitate the leasing of assets. The company invests in startups and encourages the innovation ecosystem through Randon Ventures and Conexo, and develops software and digital products with DB.
Contributing to the development of new solutions and boosting medium and long-term results, Randoncorp promotes research in materials, nanotechnology and electromobility and creates solutions in process automation and industrial robotics with the Randon Technological Center (CTR), NIONE and Auttom .
Committed to the social transformation of the communities where it is present, the Company promotes personal and professional training initiatives for children and young people and encourages volunteer work and traffic safety practices through the Elisabetha Randon Institute and supports and encourages scientific research with the Instituto Hercílio Randon, reference in science and technology institution maintained by private resources and in partnership with universities and public authorities.
New brand
The new brand proposes to the market the necessary proximity to create solid, multiple relationships that provoke a visionary attitude based on investment in innovation. The expressions adopted, in turn, balance the strength of being a human brand, which puts people at the center, with the technological gaze, which directs towards the future and makes Randoncorp even more contemporary.
This composition translates into some of the elements of the new visual identity, such as the chosen shade of blue and the creation of an exclusive graphic font for the letter “R”, which symbolizes a Company that is always in motion and open to transformations.
new positions
Randoncorp’s Executive Committee is also undergoing changes in its composition, which will take effect from the 1st of May. The three current Managing Directors and the Vice President and Chief Transformation Officer (CTO) assume the role of Chief Operating Officer (COO). Each one is responsible for a business vertical, in addition to matrix areas that serve various levels of the corporation: Anderson Pontalti, from the Control de Movimentos/Frasle Mobility vertical; Sandro Trentin, from the Montadora vertical; Ricardo Escoboza, from the Autoparts vertical; and Daniel M. Ely, from the Financial and Digital Services vertical. In addition, the Director of Advanced Product and Manufacturing Technology, César Augusto Ferreira, joins the Committee, assuming the position of Superintendent Director of the Advanced Technology vertical.
