Delly’s Food Service, which acquired Fröhlich in 2022, started replacing the old logo at the company’s unit exhibition points in Ivoti (RS). The new brand is being incorporated into external communication and is part of the strategic planning to strengthen Delly’s presence in all the states where it operates.
According to Fábio Fera, CTO of the Group, the change refers only to the Fröhlich name and the exclusive brands, led by Fritz & Frida, will continue to be marketed and expanded to other states.
Soon, the Delly’s logo will be inserted on product packaging, including launches and existing products in the mix. The channels and social networks of the Fritz and Frida, Frily and Frilar brands will continue with their communications normally.
Delly’s Group, founded in 2015, is the largest Food Service distributor in Brazil, serving more than 190 thousand customers in 15 states with a portfolio of more than 20 thousand items in 17 regional distributors.
Delly’s Food Service, which acquired Fröhlich in 2022, started replacing the old logo at the company’s unit exhibition points in Ivoti (RS). The new brand is being incorporated into external communication and is part of the strategic planning to strengthen Delly’s presence in all the states where it operates.
According to Fábio Fera, CTO of the Group, the change refers only to the Fröhlich name and the exclusive brands, led by Fritz & Frida, will continue to be marketed and expanded to other states.
Soon, the Delly’s logo will be inserted on product packaging, including launches and existing products in the mix. The channels and social networks of the Fritz and Frida, Frily and Frilar brands will continue with their communications normally.
Delly’s Group, founded in 2015, is the largest Food Service distributor in Brazil, serving more than 190 thousand customers in 15 states with a portfolio of more than 20 thousand items in 17 regional distributors.
