Kellogg brings to Brazil the Cheez-It® Snap’d, a thinner version of the original American snack, super crispy made with real cheese. In the flavors Power Queijo and Nacho Explosion, the novelty is available on shelves all over Brazil in packages of 90 and 155 grams.
Known for cereals such as Cornflakes®, Kellogg’s® Corn Flakes and Choco Krisps®, after the addition of Pringles® to its portfolio in 2012, Kellogg is gaining an ever-increasing share of the snack food market.
That is why the brand continues to invest in innovation to bring launches to the Brazilian public that reinforce its multi-category positioning in the industry. The latest addition in the wake of innovations is
“Expanding the Cheez-It® brand family in Brazil, with the arrival of Cheez-It® Snap’d, is another step towards Kellogg’s growth and consolidation in the snacks segment. We have a clear vision of going beyond recognition as a great breakfast cereal company, we want to be remembered as a multi-category company, which is increasingly present at consumers’ tables, on the most diverse consumption occasions, through solid and innovative brands ” says Cristina Monteiro, Director of Category Marketing at Kellogg in Brazil.
Cheez-It® Snap’d is one of Kellogg’s big bets in Brazil for 2023. One of the main characteristics of the snack is its crunchy texture, light weight and explosion of flavor. Made locally, the launch maintains cheese as the main star of its recipe. Cheez-It® Snap’d, brings in the name an allusion to crunchiness, as it refers to the snapping of the product when tasted.
With a suggested price of R＄ 6.59, in the 90 gram size, and R＄ 9.99 in the 155 gram version, the novelty expands the portfolio of the Cheez-It® line, which already includes Cheddar, Parmesan and Provolone.
