This Thursday, March 30th, Rissul opens its second store with the chain’s new positioning: Pleasure to make you happy. The city chosen to receive the new unit is Estância Velha, in Vale dos Sinos, and the branch is located at Avenida Brasil, nº 455, on the corner of Rua Fagundes Varela, close to the center.
With a total area of 4,200 m² and just over 2,000 m² of sales area, the operation embodies the new concept adopted by the chain in its corridors, gondolas and façade.
“The result of more than two years of research, our new positioning emphasizes what is one of the main characteristics of Rissul: proximity to our customers. We are part of their daily lives and being able to help build small moments of joy in their routines is what moves us”, says Rafael Lubini, marketing manager at UnidaSul, the holding company that manages the chain.
Positioning in practice
The first branch to feature the new concept was opened in December 2022, in Sapiranga. The store is considered a test operation and from its operation, it was possible to observe some points of improvement for the Estância Velha unit.
Rissul arrives in the city, which is famous for its Curb, with a modern and welcoming operation, with a wide mix of 14,000 products, among which the beverage sector, frozen foods and the natural and restrictive food section stand out, which includes vegan, vegetarian, low carb, zero lactose options and food supplements.
Other highlights are the parking lot with 110 spaces, two with chargers for electric cars, and job creation: 137 people were employed by the project.
In addition to the changes brought about by the new positioning, which include modernizing the facades, reviewing the shopping flow, new store layout, among other details, the unit will also feature something new: new checkout models will be implemented. “From the entrance to the checkouts, each sector, everything underwent modernization and was designed so that our customers have an excellent shopping experience. However, our essence and quality remains”, concludes Lubini.
The change in layout and the new concept will be taken to the other stores in the network gradually.
General information about Rissul Estancia Velha
- Expected opening date: March 30th
- Address: Avenida Brasil, 455, Centro neighborhood, Estância Velha
- Total area: 4.2 thousand square meters
- sales area: 2.1 thousand square meters
- Mix: more than 14 thousand items
- Checkouts: 16 – 4 express boxes
- 137 employees
- 110 parking spaces2 with charger for electric cars
This Thursday, March 30th, Rissul opens its second store with the chain’s new positioning: Pleasure to make you happy. The city chosen to receive the new unit is Estância Velha, in Vale dos Sinos, and the branch is located at Avenida Brasil, nº 455, on the corner of Rua Fagundes Varela, close to the center.
With a total area of 4,200 m² and just over 2,000 m² of sales area, the operation embodies the new concept adopted by the chain in its corridors, gondolas and façade.
“The result of more than two years of research, our new positioning emphasizes what is one of the main characteristics of Rissul: proximity to our customers. We are part of their daily lives and being able to help build small moments of joy in their routines is what moves us”, says Rafael Lubini, marketing manager at UnidaSul, the holding company that manages the chain.
Positioning in practice
The first branch to feature the new concept was opened in December 2022, in Sapiranga. The store is considered a test operation and from its operation, it was possible to observe some points of improvement for the Estância Velha unit.
Rissul arrives in the city, which is famous for its Curb, with a modern and welcoming operation, with a wide mix of 14,000 products, among which the beverage sector, frozen foods and the natural and restrictive food section stand out, which includes vegan, vegetarian, low carb, zero lactose options and food supplements.
Other highlights are the parking lot with 110 spaces, two with chargers for electric cars, and job creation: 137 people were employed by the project.
In addition to the changes brought about by the new positioning, which include modernizing the facades, reviewing the shopping flow, new store layout, among other details, the unit will also feature something new: new checkout models will be implemented. “From the entrance to the checkouts, each sector, everything underwent modernization and was designed so that our customers have an excellent shopping experience. However, our essence and quality remains”, concludes Lubini.
The change in layout and the new concept will be taken to the other stores in the network gradually.
General information about Rissul Estancia Velha
- Expected opening date: March 30th
- Address: Avenida Brasil, 455, Centro neighborhood, Estância Velha
- Total area: 4.2 thousand square meters
- sales area: 2.1 thousand square meters
- Mix: more than 14 thousand items
- Checkouts: 16 – 4 express boxes
- 137 employees
- 110 parking spaces2 with charger for electric cars
