Sao Paulo-SP – 2023 is the year that the partnership between SOLLOS. e jaderalmeida turns 19 and bringing people together, promoting good experiences and presenting product and solution launches in march is a tradition that has been confirmed for over a decade. And, in this edition, the jaderalmeida LAB becomes a gallery to house the Continuidade_s concept, curated by designer Jader Almeida around his works, in which he draws a parallel between the icons of his authorial creation and his commitment to innovation and originality.
The constant research and investigation of the form are synthesized in each new release as a rich rhetoric, materialized in pieces that are at the same time functional, poetic and collectible. Every product of this thought, where design and art create precise and thought-provoking intersections, characterizes the particularities of the designer’s production moments, told through his collections throughout his career.
In addition to the historical retrospective and new releases, coatings, typologies and materials are also masterfully covered. The complexity of contemporary living increasingly requires such transversal perceptions of everyday life and, in view of the sagacity in formal resolutions, adequate design solutions are fundamental.
As a main example, there is the LONDON collection, which configures pieces of different geometries and applications. In 2023, it is increased with the launch of the tower version, which, like the other products that compose it, results in concepts of simplicity and elegance.
For surfaces, the developments of the BOULE and BALLET collections are presented — both characterized by the high complexity of execution — in sublime pieces in their formal resolution, inviting the eye and tactile discovery. With regard to seats, the wide range of more than 200 existing solutions is complemented with the unprecedented DREY collection, which is made up of chairs and armchairs with a focus on subtlety.
The exhibition space of Continuidade_s at the jaderalmeida LAB gallery configures different moments of discoveries, which take place in five acts. Upon entering the complex, there is a cafeteria for small meetings and a rooftop to enjoy a drink. Right ahead, the pavilion comprises the ground, the landing and the main hall. At each moment, different sensations are experienced.
On the ground, the environments suggest the scales and possibilities of each of the pieces on display. While on the landing, there is a thought-provoking atmosphere. In the main hall, the pieces are arranged on platforms that explore the sculptural character of the models. To top it off, a panel with product images demonstrates the prolixity of the material vocabulary that the designer develops in partnership with SOLLOS. “This inspirational atmosphere leads us to sensations of delight, in which good memories are built in an experience in the universe of the jaderalmeida brand”, explains the designer.
The jaderalmeida brand operates through eight dedicated showrooms and over 20 regional partners, with three portfolios — living, lighting and outdoor —, more than twelve hundred solutions, produced through a complete and robust operation. Currently, it has more than 120 recognitions in international awards in the segment, in addition to a growing commercial participation at a global level. In partnership with SOLLOS. for nearly two decades, jaderalmeida has continued to create a highly relevant history within the world design scene.
SERVICE:
- What? SOL. and jaderalmeida present Continuity_s
- Where? Av. São Valério, 98 — Cidade Jardim – São Paulo
- When? Until March 31
- Schedules? From Tuesday to Friday from 13:00 to 20:00. Saturdays and Sundays from 10 am to 6 pm
about jaderalmeida
Created in 2006 to cover the projects and products developed by designer Jader Almeida, the eponymous brand won the retail market in 2020 with the launch of its own stores and franchises distributed in the main capitals of the country.
With seven showrooms located in São Paulo (two units), Campinas, Ribeirão Preto, Balneário Camboriú, Belo Horizonte and Florianópolis, the jaderalmeida brand has three complementary portfolios – LIVING; LIGHTING and OUTDOOR — and offers a myriad of possibilities and integrated solutions, which relate to architecture and everyday needs.
All products have their own identity, and a range of finishes that provide combinations between themselves and an amount of more than 600 pieces designed by Jader Almeida.
About SOLLOS.
Since 2004 under the creative direction of Jader Almeida, one of the most recognized Brazilian designers, SOLLOS. has been consolidating itself as an innovative industry. With more than a hundred items in the collection, including furniture signed by internationally renowned designers and architects, the brand covers the entire Brazilian market and continues to expand international borders, with distribution in London, Paris, Hong Kong, Dubai, Chicago, Miami, among others.
At the head of the factories in Santa Catarina, in the south of the country, Cláudio Frank continually invests in new concepts, technologies and production processes to guarantee the quality and authenticity of each piece.
Design is a strategic tool, integrating the entire SOLLOS production chain, from the selection of raw materials to the relationship with the consumer. In industry, state-of-the-art equipment is combined with artisanal techniques to achieve a sophisticated and precise result.
