ParkShopping Canoas completed five years of operation in Greater Porto Alegre at the end of 2022, with sales growing by more than 30% compared to 2021. After a full year without the social distancing restrictions imposed by the Covid-19 pandemic, the development had the opportunity to expand and diversify the mix of operations, bet on entertainment actions and consolidate the digital relationship with its customers.
The new operations helped boost sales: 28 stores were added to the ParkShopping Canoas mix in well-diversified segments, such as fashion, IT and gastronomy. And there are still 12 operations to open in the coming months, in addition to expectations with the movement generated by the Carnival program and Mother’s Day and Valentine’s Day campaigns in the first half.
One of the strategies for 2023 is to strengthen the MultiVocê customer relationship program through the Multi app. Last year, it recorded growth in new users, driven by seasonal campaigns and several special actions involving the app. Now the bet is to offer more and more benefits for day-to-day shopping inside the Multi. “Our goal is to get to know our customers better in order to offer personalized benefits and get even closer to them, creating opportunities for store owners as well,” says Marketing manager Débora Ziegler.
Multi offers payment for parking, information on schedule and availability of movie tickets, direct contact via WhatsApp between customers and shopkeepers, promotions for the traditional Lápis Vermelho, access to events and discount coupons, among other features.
ParkShopping Canoas closed the fourth quarter of 2022 with total sales among tenants of over R$216.3 million – an increase of 16.9% compared to the same period of the previous year. Throughout the year, growth was 33.2% above that recorded in 2021. The data are in the balance sheet of Multiplanoperator of the mall, released last week.
