Since 1955, KitchenAid has been developing products in a variety of colors. For the third time in Brazil, the annual global campaign for the color of the year allows the brand to follow the trends and cultural movements of a moment through the power of colors. This launch arrives in Brazil with the Artisan Mixer and the K400 Blender.
With its bright fuchsia hue and satin finish, Hibiscus aims to entice consumers into new experiences in and out of the kitchen. Inspired by the beauty and tonality of the hibiscus flower, the new color follows the maximalist trend and allows the creative freedom of each consumer.
“When a hibiscus flower blooms, it attracts hummingbirds, butterflies and dragonflies thanks to its nectar. A shared interest can unite all walks of life.” said Chadwick Reis, Director of Global Marketing for KitchenAid. This inspired the energetic color of the year 2023, Hibiscus. Hibiscus represents warm connections that happen in the kitchen around the world, on a daily basis,” he added.
All color-of-the-year stand mixer models have extra accessories. In addition to the hook and fouet beaters, this edition includes a flexible edge beater and a puff pastry beater with scraper, all coated in silver. Artisan Hibiscus also comes with, in addition to the 4.8L bowl in matte finish, an additional bowl with 2.8L capacity.
The K400 Blender, brought to Brazil for the first time with the color of the year, comes with a 1.4L glass jug, which is durable, resistant, easy to clean and free of odors.
Since 1955, KitchenAid has been developing products in a variety of colors. For the third time in Brazil, the annual global campaign for the color of the year allows the brand to follow the trends and cultural movements of a moment through the power of colors. This launch arrives in Brazil with the Artisan Mixer and the K400 Blender.
With its bright fuchsia hue and satin finish, Hibiscus aims to entice consumers into new experiences in and out of the kitchen. Inspired by the beauty and tonality of the hibiscus flower, the new color follows the maximalist trend and allows the creative freedom of each consumer.
“When a hibiscus flower blooms, it attracts hummingbirds, butterflies and dragonflies thanks to its nectar. A shared interest can unite all walks of life.” said Chadwick Reis, Director of Global Marketing for KitchenAid. This inspired the energetic color of the year 2023, Hibiscus. Hibiscus represents warm connections that happen in the kitchen around the world, on a daily basis,” he added.
All color-of-the-year stand mixer models have extra accessories. In addition to the hook and fouet beaters, this edition includes a flexible edge beater and a puff pastry beater with scraper, all coated in silver. Artisan Hibiscus also comes with, in addition to the 4.8L bowl in matte finish, an additional bowl with 2.8L capacity.
The K400 Blender, brought to Brazil for the first time with the color of the year, comes with a 1.4L glass jug, which is durable, resistant, easy to clean and free of odors.