In order to present greater diversity in the portfolio, affordable prices and practicality, Trakinas, a Mondelēz Brasil brand, announces the launch of new 42g packages. The novelty offers the ideal size for individual consumption and is available in Chocolate and Strawberry flavors. The smaller format is part of the brand’s strategy to be present in all consumption occasions, from a lunch box to a purse and fanny pack.
According to Flávia Arruda, Biscuits manager at Mondelēz Brasil, the company follows the market trend of offering portable and affordable products integrated into the hustle and bustle of everyday life for families.
“Trakinas is a brand that reaches a large number of consumers because it is fun, accessible and with an unmistakable flavor. The new format also adds a solution with the aim of expanding the consumption options for our customers. Everything is thought out to bring the right snack at the right time, with the delicious flavor already loved by Brazilian families”, explains Flávia.
The launch arrives on supermarket shelves as of February with a suggested retail price of R＄ 1.40. The brand reinforces that sales of the traditional 126g size follow normally.
The new Trakinas packaging follows the “on the go” trend, which, in line with new consumption habits, offers high quality at an excellent cost-benefit ratio. In addition, they are practical options, with fractional portions, suitable to avoid waste and satisfy the consumer’s desire to taste Trakinas at any time or place.
In order to present greater diversity in the portfolio, affordable prices and practicality, Trakinas, a Mondelēz Brasil brand, announces the launch of new 42g packages. The novelty offers the ideal size for individual consumption and is available in Chocolate and Strawberry flavors. The smaller format is part of the brand’s strategy to be present in all consumption occasions, from a lunch box to a purse and fanny pack.
According to Flávia Arruda, Biscuits manager at Mondelēz Brasil, the company follows the market trend of offering portable and affordable products integrated into the hustle and bustle of everyday life for families.
“Trakinas is a brand that reaches a large number of consumers because it is fun, accessible and with an unmistakable flavor. The new format also adds a solution with the aim of expanding the consumption options for our customers. Everything is thought out to bring the right snack at the right time, with the delicious flavor already loved by Brazilian families”, explains Flávia.
The launch arrives on supermarket shelves as of February with a suggested retail price of R＄ 1.40. The brand reinforces that sales of the traditional 126g size follow normally.
The new Trakinas packaging follows the “on the go” trend, which, in line with new consumption habits, offers high quality at an excellent cost-benefit ratio. In addition, they are practical options, with fractional portions, suitable to avoid waste and satisfy the consumer’s desire to taste Trakinas at any time or place.
