A survey by the Brazilian Association of Shopping Centers (Abrasce) points out that 1,419 brands opened new stores in malls in the third quarter of 2022. The result represents a growth of 16.2% compared to the same period of 2021, which had 1,221 brands opened in enterprises. About the 2nd quarter of 2022, the increase was 19%.
According to the study “The Retail of Shopping Malls: Brands in Expansion”, this was the second best result in the historical series, second only to that recorded in the fourth quarter of 2021, with 1,560 openings.
In the interval, the segments that stood out the most in terms of expansion were: food and beverages, with 26% of brands; followed by clothing (20%); household items, decoration and gifts (6%); accessories (5%); perfumery and cosmetics (5%); footwear (5%); entertainment (4%); telephony and accessories (4%); aesthetic services (4%); watches and jewelry (2%); bookstore and stationery store (2%), sporting goods (2%); and optics (2%).
In turn, among the 1,419 brands that opened the most new units are: Natura (perfumery and cosmetics), Magic Candies (food and beverages), Touti Cosmetics (perfumery and cosmetics), The B-Burgers (food and beverages), Life by Vivara / Vivara (watches and jewellery), Collido Algodão Doce (food and beverages), Cheirin Bão (food and beverages), Ótica Chilli Beans (optics), Cacau Show (food and beverages), Zinzane and Carter´s (clothing) shared the 10th place.
Other highlights in the period were the entry of new brands in the malls, such as Reversa (clothing), Lenovo (electronics), and Soneda Perfumaria (perfumery and cosmetics). Regarding the Outlet segment, the companies that arrived were Pernambucanas (departments) and Carter’s (clothing).
O Shopping Mall Retail Survey: Expanding Brands it also found that, in the 3rd quarter of 2022, the level of sales in malls grew by 13.8% compared to the same period of 2021.
According to the president of Abrasce, Glauco Humai, influenced by the evolution in the business model of the projects that increased new options for leisure, entertainment and services to attract more visitors, brands feel increasingly motivated to expand their business in shopping centers.
“The evolution of brands expanding their operations in shopping centers and attracted by an environment in constant evolution is very positive. We are recognized as centers of convenience and coexistence, much more than a shopping space and the players see the sector increasingly linked to entertainment and the experience with its products”, concludes the executive.
