Nespresso has teamed up with French upcycling fashion startup Zèta and exclusively brings to Brazil the RE:GROUND sneakers, made with coffee grounds and other recycled materials. In a limited edition, the novelty arrives on the national market on a symbolic date, on World Recycling Day, celebrated on May 17, and proves that with creativity it is possible to give new life to any material.
The result of a year of research by Zèta, the RE:GROUND sneakers are innovative, vegan and pet friendly. Made in a family workshop in Portugal, each pair is made with 80% recycled and sustainable items, such as: pesticide-free cereal plant material on the upper; recycled plastic shoelaces; removable insole made from coffee grounds and recycled cork, sole made from coffee grounds and recycled rubber and glue made from recovered latex. Its packaging is made from recovered jute bags and the flyer with all the product information is made from recycled paper and organic coffee waste.
“We have been looking for strategic partners around the world who are aligned with our purposes, such as Zèta, to give a second life to our waste and show consumers what happens in practice with the capsules they take to recycle”, comments Fernanda Gobbo, Head of Sustainability at Nespresso Brasil.
