Mary Kay presents the Embrace fragrance duo, a novelty that highlights the authenticity of real connections. Inspired by meetings between friends, family and couples, even hugs and trips towards the sunset, the products were created for moments that provide happiness, forming unforgettable memories.
The creators of Embrace for Her sought a scent that created a real connection between people. “We work with luxurious ingredients such as magnolia, cocoa and a mix of woody notes for a creamy finish”, explain perfumers Natasha Cote and Christian Alori.
Created by Pascal Gaurin, the Embrace for Him fragrance was designed with all the significant connections that the perfumer had in his life. “I was excited to develop a fragrance that could be as strong as these connections. Exclusive to IFF (International Flavors & Fragrances Inc), I used Cristalfizz, an effervescent citrus molecule, with orange and tangerine zest, to provide an aqueous, crystalline and ozonic sensation.”
The exclusive Embrace accord combines the explosion of red fruits with the intense touch of cocoa shell. This brings uniqueness and connection to the Embrace for Her and Embrace for Him fragrance duo.
Embrace brings modernity to the world of perfumery and is part of Mary Kay’s new positioning. The brand has invested in initiatives to enhance its relationship with Generation Z, aiming to reach all audiences and different age groups.
