O Boticário presents Egeo Melancia with two fragrances: Egeo Fresh Meli & Egeo Sweet Meli. The launch meets expectations that arose on TikTok and spread to other networks asking for products with a watermelon scent.
With a woody fruity aroma, Egeo Fresh Meli is a reference to the freshest nuanced skin of the fruit through the combination of watermelon with aquatic floral notes. Egeo Sweet Meli brings the juicy and sweet pulp with a gourmand fruitiness, which connects the fruit to vanilla and sandalwood, awakening the senses with the smell inspired by the sweetness of watermelon.
With a fun concept, with watermelon as the main protagonist, the launch is inspired by a surreal world, where anything can happen. According to Fernanda Marques, director of the Women’s Perfumery category at Grupo Boticário, Egeo is the Gen Z brand that brings fun as its territory. The brand’s role is to strategically connect great moments of relaxation and playfulness with the world of perfumery, provoking all the senses.
