Between May 13th and 16th, the 2024 edition of APAS SHOW will take place, considered the largest drinks and food event in the Americas and the largest supermarket fair in the world. APAS will be held at Expo Center Norte, located in São Paulo. There will be four days where visitors will be able to learn about retail news and participate in lectures and workshops with professionals in the sector.
Brands from different segments are present, including Weber Haus, a cachaçaria from Rio Grande do Sul that will represent the universe of cachaça. The drink that carries Brazil’s DNA is gaining more and more fans across the country, thanks to companies’ commitment to producing a good quality product with selected ingredients.
Anyone who stops by the Weber Haus stand will be able to taste the award-winning cachaças that have conquered Brazil and the world. The brand has already won more than 150 national and international awards. In addition to cachaças, the distillery offers other drinks, such as Rum. Seeking to further diversify its portfolio, Weber Haus recently launched Antiqua Silver Vodka, the company’s first vodka. It is an organic drink distilled in five stages.
A trend in the world of spirits, fine liqueurs quickly became popular in Brazil. With an eye on this market, Weber Haus launched two versions of the drink: Cachaça com Mel (Honey) and Cachaça con Cinnamon (Fire). The liqueurs are sold in 750ml bottles, and can be consumed neat or used in the production of drinks.
Present in different countries, including Germany, Belgium, England, Turkey and Japan, Weber Haus also has several options of cachaças aged in different barrels, ranging from sassafras cinnamon to Organic Balsam. Another feature of the brand that gained repercussion in retail are the luxurious cachaças sold in special packaging and elaborate recipes, the price of which can vary between R$6,000 and R$12,000.
Today it is possible to find Weber Haus products in different supermarkets. “Retail has become an important ally of the distillery and cachaça universe, as through it it is possible to win new customers and present our products to consumers who prioritize quality drinks and look for new things, so participating in APAS is a great showcase for us”, says Evandro Weber, director of Weber Haus.
APAS Show 2024
Date: May 13th to 16th, 2024
Time: 13th, 14th and 15th: 12pm – 8pm
Dia 16: 12h – 18h
Where: Expo Center Norte
Rua José Bernardo Pinto, 333
Vila Guilherme – São Paulo – SP
