PUMA and Rihanna present the new FENTY x PUMA Creeper Phatty Earth Tone, a successful model from the partnership between the sports brand and the singer. The model continues to stand out for its luxurious materials, with a nubuck leather upper and gold details.
The original Creeper was released in September 2015 featuring a platform version of PUMA’s iconic Suede. The silhouette was chosen as “shoe of the year” by Footwear News in 2016 and not only transformed sneaker culture, but also boosted PUMA’s impact and relevance over the last decade. The Creeper Phatty, its newest version, is bigger, bolder and exaggerated, with an oversized design and a stacked rubber sole.
The new FENTY x PUMA Creeper Phatty Earth Tone offers three distinct colors, in adult and children’s sizes: taupe (Totally Taupe), green fog (Green Fog) and warm white (warm white).
The FENTY x PUMA campaign, shot by Philippa Price and featuring Rihanna as creative director, expands the concept of creep – trying to do something without being noticed. The campaign embarks on an exploration of the art of camouflage through carefully composed tone-on-tone images.
